Internet Marketing Fundamentals

Website Development

Let your website do your selling – it’s cheaper than media!

We believe websites are the gateway to new business and customer interaction. You need to encourage and incentivize engagement at every turn. Make offers, provide incentives, capture email addresses…Ask for the order. Every visitor to your site is like a good prospect milling about your store – go talk to them!

A strong website is paramount to any business today. Your website is your store- front…online. It should clearly convey who you are and what you do. Websites that are visually compelling, easy to navigate, search engine friendly and urge customer interaction are the most effective websites. We build websites that encompass these key elements for maximum performance.

Website Samples: www.ColoradoRoofing.com | www.DrBenLee.com | www.cambridge-intl.com | www.sterlinggear.com

SEO

websites today serve 2 masters.  1. - The Consumer and 2. Google.  Search Engine Optimization or SEO is the process of developing your website to appear in natural search results with Google. The goal of every business should be to show up on “page 1” at least. From there, do all you can to work your way up to the top of the page.

Our SEO experts know the fundamentals of SEO and we have the success record to back it up.  Building a beautiful website without a proper SEO foundation is like an invisible mansion.  It's there but no one can find it!

SEO is a challenging endeavor with no guarantees. However, it’s a modern day marketing fundamental in which competitive businesses need to invest.

Search Marketing (SEM or PPC -Pay Per Click)

Search Marketing is a relatively new addition to local business marketing options. When do well, SEM (Search Engine Marketing) can reap huge dividends for businesses. Not all businesses can be listed at the top of the natural Google search, and until you are listed there, SEM or PPC (Pay Per click) puts you right there at the top. Your customers on looking at these search pages every day…you should be there with your great offer. We have the know and skill to deliver strong results.

Landing Pages

Landing pages are simple offer pages designed to convert a visitor into taking a specific action. Very similar to a newspaper ad, landing pages are incorporated into SEM campaigns, Email marketing campaigns and even traditional media campaigns.

Samples: www.coloradoroofingsale.com | www.nationalradondefense.com

Tying it all Together Online

The foundation is your website…and then you need to be easily found…and then you need traffic…then you need to convert that traffic…that’s why you need us! Call us for free evaluation of your web presence.

 

Contact Us

Hoffman Advertising

Office: 303-974-5218
Fax: 720-230-4834

Convenient Contact Form

Love Your Website? You Should.

 A great website is critical to your image and your lead generation potential.

You can look as big and impressive as the biggest and the best!  Call us today for information on how we do it for others.

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Testimonial

"I rely on Hoffman Advertising to provide me with expertise, ideas and to deliver results. If you run a business and need a trustworthy, creative, connected and affordable marketing company they are a great choice. I have to say…business is good!"
~Chad Nikkel, CEO, Colorado Roofing & Exteriors
WebXsposure Design Studios